It is now that they are beginning Bulk SMS Service to base themselves on artificial intelligence systems and on developments such as the natural language understanding (NLU) engines. In this way, the new chatbots can understand the communication with the user through human languageand, what is Bulk SMS Service more, they may be able to learn from these interactions. Thus, they begin to identify trends, intentions, pain points in the Bulk SMS Service relationship between the brand and the end customer, etc.
Customer service with chatbots Chatbots, at the moment, Bulk SMS Service are the most explicit and widespread application of artificial intelligence in customer service. According to the Bulk SMS Service second installment of the I Relational Marketing Study , prepared by Mediapost in collaboration with the Spanish Bulk SMS Service Marketing Association, chatbots are a means of contact between the client and the company that users are beginning to value.
According to the Study, which analyzes the relationships Bulk SMS Service between brands and consumers, online chat (managed by both human and artificial intelligence) is the channel preferred by Spaniards when communicating with an e-commerce. 41.3% of those surveyed conclude that the chat is Bulk SMS Service the most immediate method to solve a doubt during a purchase process. In this sense, focusing on ecommerce, applying AI can contribute to improving the relationship with the customer in many ways . For example, based on the user's behavior or navigation in the store, the system can anticipate a series of possible queries, proactively suggest a solution or Bulk SMS Service even make recommendations that can increase cross-selling.