Happy Halloween mad PPC scientists and marketing mavens! From campaigns that hit you like sharks in a tornado to ads that rise from the dead, this year, digital marketing can be a scary place to work. These PPC and digital Halloween stories may just scare you bad enough that you’ll need to take the week off. (And who doesn’t want one of those?) Prepare yourself! PPC Legendary Disasters The phrase, “This Ad Has Been Rejected” (Amatullah Saifee) can instill company email list dread in even the strongest digital marketer’s heart. We’ve all been there. And we’ve all struggled. But PPC nightmares can be much, much worse. If you’re unlucky… I Know What You Did Last Campaign Do you know what the scariest kind of horror movie is? The one you don’t know you’re in. Bwahaha! Emmanuel Perez found himself in just such a nightmare… “I took over an account from a co-worker who I quickly discovered had been buying ads without a clear understanding of how the system worked.
They were Google Ads for dealerships. I found a broad term for cars—nothing else. CPCs doubled when he took over, and CPA more than tripled after he took over. There was another campaign targeting local US dealer ads. Another co-worker had “+” modifiers within exact match brackets and was confused as to why no ads had been served for nearly two months.” It sounds company email list like someone didn’t spend enough time learning about what PPC is and how it works. Terrifying. Especially if it comes out of your wallet. *Shiver* We’re glad Emmanuel was able to get it sorted. Hello PPC Pro. Would You Like To Play A Game? Hello PPC pro. Or as you’re sometimes called, paid media expert. You need to make a choice. Listen carefully: You are in a chair, in front of a computer screen.
There’s a script running on an account that’s hooked to your unlimited credit card. Try it, and you might be making easy money while looking like a genius to the client. Or, it could be the worst decision of your now-short career. Do you want to play a game? Some new to PPC did. Frederick Vallaeys, co-founder and CEO of Optimyzr, spins this horrific story: “Google company email list used to provide sample code to illustrate how to make bid changes using Ads Scripts. The code looked for all converting keywords and increased their bids by five percent. Of course, a lot of advertisers like to run scripts automatically every hour so if left unchecked, this script would raise bids by nearly 50% in 8 hours.